Run Umami, the open-source, privacy-focused web analytics platform, from a pre-configured AMI in your own AWS account. See visitors, page views, referrers and events on one clean dashboard, without cookies and without handing your data to a third party.
Umami is an open-source web analytics platform, licensed under MIT. It counts visitors, page views and events on your websites without cookies and without collecting personal data. It suits teams that want clear traffic numbers while keeping the data in a database they own.
Counts visitors without cookies or personal data.
Page views, visitors, bounce rate and visit time on one dashboard.
Referrers, channels and UTM parameters, tracked automatically.
Count button clicks, form submissions, signups and downloads.
Follow visitors through a sequence of pages and see who comes back.
Put any two date ranges side by side, filtered by country or device.
Running Umami properly needs a PostgreSQL database, a reverse proxy and SSL. The AMI arrives with them set up.
Subscribe on AWS Marketplace and launch the CloudFormation stack with your domain, an admin password and an S3 bucket for backups.
After 5-10 minutes, create a DNS record with the PublicIp from the stack outputs.
Open the DashboardUrl and log in as admin with the AdminPassword you chose.
Click Add website, then copy its tracking code into the head of your site's pages.
An AMI on AWS Marketplace, launched into your own AWS account with a CloudFormation stack.
Launch on AWS | Umami | Google Analytics | |
|---|---|---|
| Licence | MIT, open source | Proprietary |
| Pricing model | Free software, pay only for hosting | Free, with a paid Analytics 360 tier |
| Cookies | None | First-party _ga cookies, 2 years by default |
| Event data retention | As long as you keep it | 2 or 14 months on standard properties |
| Where data lives | Your own AWS account | Google's cloud |
An open-source, privacy-focused web analytics platform. It shows visitors, page views, referrers and events for your websites, without cookies.
Yes. It is open source under the MIT licence. On AWS you pay for the instance and the Meetrix software fee shown on the listing, with no per-event limits.
t3a.small handles small to medium sites. If you track several busy websites, choose a larger instance so the database has more memory.
Log in with the username admin and the AdminPassword you set when creating the CloudFormation stack.
Umami sets no cookies and collects no personal data, so many sites run it without one. What applies to you depends on your own privacy obligations.
Yes, automatically when your domain is hosted on Route 53. Otherwise, run the certificate script on the server as the developer guide shows.
Back up your data, remove the old stack and launch the new version from AWS Marketplace.
Umami is open source, sets no cookies and keeps every event in your own database for as long as you choose. Google Analytics is free but proprietary, uses cookies and stores the data in Google's cloud.
Your analytics database in your own account, and how it compares to Umami Cloud.
We deploy and run self-hosted tools on AWS every day, from SSL and backups to scaling. Tell us which sites you want to track.
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